GDPR – A necessary change, or a nightmare waiting to happen?
In May 2018 the biggest change to data protection regulations is coming into force. Anyone involved in collecting, using or moving personal data will be effected, including frontline staff, marketing...Read more
GDPR – A story of passion and windmills…
In 2011, J. Choo Limited was holding its annual company meeting. It had been an intense year of global transformation for the industry and not all fashion brands had faired...Read more
Email testing – How would you score?
There is absolutely no doubt that email marketing is a great way of keeping in touch with your customers. It’s great for driving traffic to your website and increasing revenue....Read more