July 08, 2019

Sustainable fashion is here to stay

Sustainable fashion continues to be big news within the retail industry. It’s a subject that our clients are very concerned about and the issue certainly isn’t going anywhere any time soon. In fact, the subject seems to be picking up momentum, as the pressure for retail businesses to reduce their...

November 09, 2018

The Pimble Guide to Surviving Black Friday

So you’ve got your killer Black Friday campaign sorted. That eye-catching creative content is prepped and ready, and you have every customer list, email headline and sending schedule planned to perfection – but have you thought about what might happen once your Christmas campaign hits?

black friday, digital marketing

August 14, 2018

Isn’t it time we put sustainability on the agenda?

Sustainability within the fashion industry is certainly a hot topic right now, but sadly it isn’t a new one. The industry has hit the headlines over the last 20 years as part of a number of social and environmental stories, starting with reports on poor working conditions back in the...

July 11, 2018

Understanding the customer journey

In our last post we focussed on the importance of customer engagement during the customer journey, but there’s more to the customer journey that requires equal attention.   Breaking it down into the different areas…   Awareness:  A customer first learns about your brandConsideration: A customer considers purchasing from you or competitors...

June 29, 2018

Is your digital creativity being held back?

We love chatting with our clients, and one of the areas we often discuss is website flexibility. With today’s importance on providing a great customer experience, we always ask – does your site allow you to get your brands vision across by producing creative content quickly and easily? Because it...

June 26, 2018

Email marketing post GDPR – where do we go from here?

With May 25th well and truly behind us, it’s time to emerge from the GDPR deadline haze. But many within the industry are confused about the best way to get their email marketing back in action, and it seems there are differing opinions on the best way to approach email marketing...

June 11, 2018

Could Adobe acquiring Magento cause an e-commerce shake up?

No doubt everyone heard the news emerge at the end of May, that Adobe is to acquire Magento. The announcement created a definite buzz within the industry as to what this could mean for the future of e-commerce. So to look at the main players – on the one side...

April 23, 2018

Seven simple steps to GDPR compliance

As the GDPR compliance deadline looms ever closer, everyone seems to be asking the same question – is your business fully prepared for the new regulations? We can’t lie, the time to get organised is slowly running out. But before panic sets in, the team at Pimble have put together...

March 22, 2018

GDPR – What you need to know about re-permissioning

If you collect, store or use client and customer data, you’ll have heard of re-permissioning already. In fact, with the GDPR coming into force this May, getting your head around re-permission and what it entails should be a priority. But if you’re struggling to get your head around it, we...

March 13, 2018

The Importance of a One Brand, Omni-channel Strategy

Retail has always been seen as a chameleon of sorts. Forever rearranging it’s appearance to keep up with the ebb and flow of change. And right now, the trends have all retailers on their toes once again, as rumours suggest that the era of e-commerce is coming to an end....

March 01, 2018

Pimble attend Digital Style conference

The industry we’re part of is one that is always evolving. Fashion and retail brands need to move with the times to remain seen, and can no longer simply just sell their products. With the ever-advancing digital possibilities available to us, brands are now looking to create an ‘experience’ for...

February 12, 2018

GDPR – Importance of proof of consent

With the upcoming GDPR high on our radar at the moment, we came across a post on LinkedIn about a well-known confectionary brand sending out an email to its customers about the GDPR, and how it would change the way they made contact. And it got us thinking. Just how...